Bethesda Softworks Product Launch

Project: Bethesda Softworks Product Launch

Location: Barker Hanger, Santa Monica, CA

Fabrics Used: ProjecTex® Celtic Cloth Black Back | ProjecTex® Trapeze® Plus

Fabrication Lead Time: 2 Weeks

Scope of Work 

Bethesda Softworks is known for creating dynamic virtual worlds that immerse players in the
action. Vivid, cutting-edge graphics, intuitive gameplay, superior sound design, captivating
characters, and storytelling all seamlessly combine to make them the leader in video game
publishing.
 

When the time came to showcase their upcoming games to the industry at E3, the Barker
Hanger in Santa Monica, California, was the perfect venue for this larger-than-life brand. This
massive airplane hangar was transformed into an immersive experience for the audience to see
and feel a part of the event. To make this possible, we fabricated a large, semicircle projection
screen used as the stage backdrop, covering one side of the hangar. Individual projection
screens were made to mask the ceiling, each spanning over 250’ long. The hangar came to life
with floor-to-ceiling projection, transcending the attendees to worlds only imaginable by the
creatives at Bethesda Softworks.

Fun Facts!

• • The semicircle projection screen was 125’ wide and 32’ high at the highest point!
  • The ceiling projection panels were tied to a truss structure that mimicked the curve of the
    airplane hangar.